Top Health Insurance Sales Representatives Personalize, Manage and Order Marketing Assets on Demand
Founded more than fifty years ago, this groundbreaking health insurance company was ranked 79th in the Fortune 100 companies in 2002. Its health services are marketed in all 50 states as well as internationally. With more than 11.1 million customers in the United States and over 40,000 employees worldwide, the company is a thriving and evolving business that continues to grow while offering its customers with the best in class health services.
As more complex marketing initiatives unfolded, the company’s marketing executives decided to acquire a robust marketing platform to handle the growing business needs. Marketing managers needed a user-friendly marketing platform with the capability to manage a large contact data base, deploy highly personalized marketing campaigns, and provide intelligent reporting. Ideally, all these components would work together in one easy-to-use system.
Now with Argosy
Argosy gave the client the ability to consolidate a variety of complex marketing processes into a centralized marketing platform, just as the company had hoped for. With Argosy, now marketing managers can successfully manage a robust contact database, deploy highly personalized marketing pieces, and access real time reporting. The ability to deploy personalized marketing campaigns to target groups of buyers has allowed the company to make informed marketing decisions leading to greater customer engagement and returns on investment, in addition to all the time and recourses the are saved by streamlining marketing processes.
Argosy Stores and Manages Robust Contact Database
At the core of every marketing campaign is its contacts database –the roots that support the system. Using the client’s 1 million contacts, Argosy allows marketing managers to create smart filters to deploy campaigns to specific leads, providing contacts with personalized marketing materials that speak to their preference. Argosy’s ability to segment the database using filters such as language, age, gender, income has increased the company’s engagement rates and sales.
Argosy Handles Variable Data Marketing Pieces
The client offers more than 250 unique products that can be personalized through Argosy. Users are provided with an intelligent personalization engine that allows them to uniquely customize a variety of marketing pieces. The Argosy platform links users to pre-filled sources which are automatically applied to marketing materials and this automation reduces the time it takes to create personalized pieces. By reducing production time while maintaining personalization, the company is able to reach out to increasing numbers of clients in distinct customized ways.
In addition, Argosy enforces the company’s branding standards while allowing users to personalize marketing collateral. Although users can personalize marketing materials, Argosy gives brand mangers the ability to dictate what elements can be modified and by whom. Branding controls allow the company to preserve its brand integrity and deploy consistent marketing campaigns across different media, while still keeping up with their wealth of unique product offering.