Top-Tier Oilfield Service Company Optimizes Marketing
Processes Using Argosy
With a century-long track record and a presence in more than 90 countries, this world-leader in the oil and gas industry has consistently led the way by creating and delivering complete solutions that increase efficiency, reduce risk, and maximize hydrocarbon recovery. The revolutionary company provides oil and gas companies with unmatched products and services for drilling and evaluation, completion, and production, as well as top notch fluids and chemicals.
To preserve and COMMUNICATE its leadership in the oil and gas industry, the company’s marketing executives began looking for a robust and powerful marketing solution capable of meeting a variety of complex marketing demands. They needed an efficient and feasible marketing solution capable of managing more than 58,000 users and over 7,000 print and promotional products supplied by multiple vendors.
But, at the core of the problem was the company’s inability to print on demand or integrate with third party technologies. Executives knew that a marketing management platform solution would allow the company to print only what it needed, and thus reduce production and inventory costs – in short, save time, money and resources. Plus flexibility to mingle with other technologies would enable the company to integrate with third party vendors’ fulfillment and accounting systems, reducing human intervention and corporate resources.
Now with Argosy
When looking for a marketing solution, executives found that Argosy offers the ability to manage an unlimited number of marketing materials plus coordinate with any vendor. Argosy’s robust Print-on-Demand solution helped the corporation eliminate inventory, increase production efficiencies, and aided in gaining access to intelligent data significant to tracking, analyzing and optimizing ROI.
Argosy Improves Creative Production and Reduces Inventory Costs
Argosy gives the oil and gas company the ability to store and manage thousands of individual pieces of marketing collateral under a single storefront. Marketing managers can now update and order marketing collateral on demand, which allows the corporation to reduce marketing inventory as well as production costs.
Argosy also permits the organization to systematically keep marketing materials always up to date, meaning the company is never in a crunch for gathering materials and meets deadlines with ease. Argosy’s flexible technology links with the company’s SharePoint system to gain access to the latest creative information and ensures marketing collateral is always up to date.
Argosy Integrates with Third Party Vendors
Argosy’s ability to integrate with third party vendors allows the oilfield powerhouse to place orders from its suppliers directly from Argosy with ease. Accounting and other fiscal processes are handled through Argosy, allowing the oil and gas company to consolidate complex processes and minimize administrative workload. This process, again, saves time, money and resources.
In addition, Argosy provides the accounting department with a single invoice even when using multiple vendors. This allows the organization to continue utilizing its trusted vendors without having to manage each one of them separately. By bringing multiple shopping stops into a single, simplistic shopping experience, Argosy streamlines the accounting department’s workload into manageable system.
Argosy Streamlines Accounting Processes
Argosy’s robust reporting features and ability to capture purchase details, including cost and company codes, allows executives to easily streamline information into their accounting software.
In the case of this client: The company’s accounting model assigns each employee with cost codes for budgeting and tracking purposes. Argosy’s reporting tracks and reports purchasing activity for more than 58,000 employees and generates data such as product demand and inventory levels for almost 8,000 products. Plus accounting integration has allowed the accounting department to optimize their procedures and gain intelligent data, which is fundamental to minimizing expenses and increasing its ROI.
Argosy Provides Single Sign-on Solution
With a single sign-on solution, Argosy allows the oilfield services company to integrate its core intranet system with Argosy and enable employees to log-in to their storefront using the same credentials used to log-in to their corporate portal; one username, one password. This integration makes it simple to manage the 58,000 users that need access to corporate marketing materials.
Thanks to the time and money saving opportunities provided by Argosy, the company is able to focus on providing fresh and innovative materials without spending time and resources updating and maintaining the platform.