Major Title Company Optimizes Creative Production Using Argosy
Based in Houston, Texas, USA and with more than 120 years of experience, this leading company provides title insurance and other real estate services in the U.S. and abroad. As one of the largest global title companies in the industry, it has grown to offer title insurance policies and escrow services in more than 80 countries. It was number four on the 2007 FORTUNE magazine’s "America’s Most Admired Companies" in "Mortgage Services."
As a consequence of its exponential growth, this title company was looking for a feasible marketing solution that could consolidate and automate a variety of marketing processes. The continued growth was more than welcomed, but the company knew it needed an innovative solution to keep up with all of the new and expanding business. Variable-data-print capabilities and the ability to order marketing materials on demand were considered as the most important features when adopting a new marketing platform.
The key was, they needed to implement a solution that was robust enough to handle its 6000+ agents and affiliates but still nimble enough to handle fluid complex requirements.
Now with Argosy
Recognizing the company’s needs and creatively solving them, Argosy gave the company the ability to automate accessibility, personalization, and distribution of a wide variety of marketing assets. From stationery, calendars, appointment books, advertising and promotional items, the company is able to manage everything from a centralized location.
Argosy’s elastic technology now provides users with the ability to easily personalize and order complex marketing materials on demand that normally involve costly creation and long turnaround times. Because some of its products are more complex, Argosy provides this company with custom workflows and personalization engines designed exclusively to work with items that required tailored technology. This ensured that the company could manage their materials in a no stress manner as well as produce customized materials with ease.
Argosy also gave the title company the liberty to customize their storefront to offer its users a more familiar and enjoyable online experience a perk that is invaluable in creating quality user experiences. In addition, Argosy’s intuitive user interface and ease of use virtually eliminates the need to train users especially when they are located all over the country cutting costs, saving time, and empowering users to take initiative!
Even more so, Argosy’s advanced approval workflows allows the company to build multiple levels of management to make sure projects never go into production without first being reviewed. Argosy also provides the company with integrated billing technology to automate multiple accounting processes.
Overall, the title company gained the ability to personalize complex marketing materials and improve turnaround times, but most importantly, it eased the strain on internal marketing resources allowing employees to focus on what’s important for continued growth.