Major Telecommunications Company Streamlines Marketing Distribution

With approximately 1.4 million subscribers, this world-class telecommunications provider offers its customers with premium services such as HDTV, high speed Internet, home security, and phone services.

This telecommunications giant operates in 18 states, primarily in medium-sized communities. As the company grew and expanded its services nationwide, it was crucial to streamline marketing processes to add to the growth of sales.

Before Argosy
The fast growing communications company needed to give sales and regional representatives the ability to remotely access, personalize, and order marketing materials on demand while preserving the company’s brand integrity. In addition, as a result of continuous creative updates, the telecommunications services provider needed to automate the way in which marketing collateral was created and revised.

When searching for a marketing solution that could help the company easily create quarterly rate cards as well as revise channel line ups with frequency, the company found that Argosy could automate as well as consolidate a variety of other marketing processes while reducing operating costs for them.

Now with Argosy
Argosy Provides Powerful Print-on-Demand Solution

Argosy now proudly provides the company’s sales and regional representatives with an easy-to-use marketing tool that allows them to access, personalize, and order marketing assets from a single storefront. From a simple business card to a product user guide, sales and regional representatives get access to the ability to personalize and purchase from a full library of sales and marketing materials.

Argosy also facilitates the company’s creative creation and revision processes. Argosy’s powerful personalization engine supports variable data, free text, drop down options, and image banks. No storefront is the same and it optimized for each individual company. At the leading communications company, representatives can now incorporate important perks for their clients such as personalized messages, offers, and URLs as well as tailored images and artwork.

In addition, the well-established communications leader makes use of Argosy’s branding controls to preserve the company’s brand identity. Argosy’s personalization engine allows administrators to lock down elements such as logos, text, and other graphics so users can’t modify them. This ensures that branding is uniform across the board.

By making it easier, faster, and less expensive to create smaller runs, Argosy allows the expanding company to consolidate print processes and reduce operating costs.

Argosy Delivers Efficient Project Communication Tool

Argosy’s project tool allows the project administrators to efficiently communicate revision and creation of new marketing collateral to designers with ease. Whether it is a new marketing piece or an existing one, project administrators can easily request changes on artwork through Argosy.

Argosy’s project tools allow project administrators to keep track of creative requests, revisions, and approvals in an easily accessible and organized manner. Argosy also gives administrators the ability to approve creative and pricing before items go into production. Once administrators approve the art-work and agree to the production cost, items are added to the storefront with a click of a button.

Argosy Improves Time to Market

Keeping up with the to-do list and meeting deadlines can be difficult for any company. But with the ability to schedule production and fulfillment of its marketing products allows the corporation to always have its products ready for its next marketing campaign. Argosy’s streamlined systems improve the speed in which marketing materials are produced and launched, thus eliminating the stress of compiling materials at the last minute.

As a bonus, the ability to deploy collateral on time allows marketing executives to promote products and services during tactical periods of time such as, back-to-school, holidays, or simply a sale. On-time production also allows marketing executives to support other existing marketing initiatives.

Furthermore, Argosy’s real-time reporting capabilities summarize information such as product demand allowing the company to accurately procure only what it needs for the next marketing campaign. Not only are time and materials saved, but excess is eliminated as well. Argosy’s intelligent reporting allows operating personnel to know how much product is in inventory at all times with no trouble. Based on inventory levels, operating personnel is then able to decide if products must be discontinued or utilized for future operations.

Argosy Helps Reduce Inventory Costs

Inventory costs can eat up a company’s overhead and that’s why Argosy ensures the company will reduce inventory costs. The ability to only print what it needs and keep collateral always up-to-date allows the communications service provider to minimize inventory levels and reduce waste materials that become obsolete over time.

Finally, Argosy's accurate inventory management technology helps minimize carrying costs, maximize order flow, reduce waste, and reduce time to market. Using Argosy inventory management technology allows the industry leader to transform its inventory from an overhead cost to a competitive edge, keeping them always one step ahead of competitors.